About Us

Embrace was established as a franchise of FirstCry.com in BTM Layout, Bangalore. We began with catering to the new-born, and have expanded from Retail to B2B in the Healthcare & Education industries. Our overwhelming journey has been marked with experiences, learning and most importantly SUCCESS.  Kids Retail store – Franchisee of Firstcry.com - 2015 to 2020  Kids Retail store – Chubby Cheeks – 2020 to 2023  Multi-brand Lingerie store – Embrace – 2019 to 2023  B2B vertical catering to Hospitals, Educational Institutions, Startups and other Corporates – Continuing since 2021

Our rich experience in the corporate sector has helped us to gain expertise in Manufacturing , Sales, Service, Process Development, Business Development & Customer Relationship. And our combined expertise gained from the corporate sector has laid the foundation for setting up business ventures based on the core principle of INTEGRITY